Blogs are a great form of permanent advertising. Subscribe to them and Use them to promote your business, your book etc. The Search Engines Love Blogs! You will get lots of traffic and a good indexing from a good blog posting.

Make Sure You're Holding The Right Cards
Copyright © 2005 Debbie Allen
The Shameless Success Expert
http://www.debbieallen.com/



Does your business card reflect a positive image for your
business? Does it clearly define what your business is all about
at a glance? If not, you may be making some big mistakes in your
marketing and need to take another look at the message you are
putting out there.

Why? Because if a prospective customer views your business image
as unprofessional or confusing, they will simply do business with
someone else. You can't afford to let that happen to you. Are
you holding the right cards?

While presenting marketing seminars to thousands of business
owners and entrepreneurs, Debbie Allen (sales and marketing
expert) discovered a shocking reality. Many of the business
cards presented a poor and unprofessional image of the business
at first glance. Very few business cards or marketing materials
had an effective message that described the business clearly.
Most lacked a strong visual logo that defined the business and
had no branded image or catch praise that set them apart from
their competition.

With this newfound discovery, Debbie began to ask members of
the audience to stay after her presentation to receive a free
business card evaluation. This intrigued attendees, and many
waited for up to an hour to have a chance to talk with her in
person and to get feedback on how to improve their marketing
message.

Another discovery! Many owners and managers are so close to their
businesses that they don't see the most obvious mistakes. The
reason for this is that they don't look at their business through
their customers' eyes. They view it from a very narrow focus,
their own eyesight. This can be disastrous for a company's
professional image.

Just as people judge individuals at first glance, so they judge
a business image the same way. If prospective customers view the
business image as unprofessional or confusing, they will simply
walk away. Prospective customers will be lost to competitors who
do a better job at marketing their company's image, brand and
uniqueness.

The goal of an organization should be to create a strong,
immediate message that clearly defines its business. The message
must connect an emotional bond with the customers, both verbally
and visually. This same image and message must be coherent on all
marketing materials ranging from a company's business card,
advertising, packaging and signage to its website.

Once organizations recognize the need to improve their business
image on their marketing materials, it can be easy to make the
changes needed to update and improve. The solution is often a
small investment in a graphic artist and a marketing consultant.

Where do you start? A great place to start is to take a close
look at your business card as if you were a prospective customer.
First compare it with the list of top 10 mistakes below then
take the business card ranking quiz online at:
http://www.DebbieAllen.com


The 10 Most Common Business Card Mistakes

1. Scrambles messages with inconsistent design elements.
2. Does not clearly define your business services and/or
products.
3. Does not make you memorable (in a good way).
4. Indicates unflattering things about your business.
5. Does not generate additional business.
6. Creates a cluttered impression.
7. Omits essential information, or is filled with non-essential
information.
8. Looks out of date, or information no longer applies.
9. Is hard to read or confusing to the eye.
10. Lacks a point of interest, image or theme.



---------------------------------------------------------------------
Debbie Allen is an international business speaker and author of
five books on sales and marketing. She has presented before
thousands of people in nine countries around the world. Debbie
is the founder of "International Business Image Improvement
Month (May)" which was created to help people improve their
marketing materials and present a more professional business
image to attract more customers. Take her free online
business card quiz to see if you're holding the right cards
at: http://www.DebbieAllen.com


--- END ARTICLE ---

Search engines, Marketing tips, marketing tricks to rank high!
On this page you will learn some of the best Search engines, and some of the best Marketing tips, marketing tricks to rank high in search engines such as Google and Yahoo, as well as Alta Vista.

**********************************************
The 10 search engine submission marketing tips and tricks and commandments
By: Anthony Kavas
**********************************************

Thou shall not overlook the POWER of the search engines! After all, where do over 80% of the web's surfers turn before finding the site of their choice? Here are ten tips that will help you on your way toward search engine heaven!

#1 -
~~~
Thou shall not - try to trick the search engines with techniques such as invisible text. This will only make your journey a difficult one. Try to work together with thy search engine brother and HELP them to find your web site's useful content.

#2 -
~~~
Thou shall not - fill thy meta keywords with useless words such as "business" if your site is about "computers". Be kind to your search engine neighbor and try not to confuse him. These days, it is virtually impossible to be placed for "business" if your site is about "computers"! Narrow your focus and you will start to notice that it was MUCH more difficult to be a jack of all trades, yet master of none!!

#3 -
~~~
Thou shall not - submit thy site more than ONCE a month! Search engines are very strict about SPAM. If you have been submitting your site every day, chances are that you have been banned by the time you read this article! If you are using a search engine submission provider, like SubmitCo.com, be sure not to sign up for any other service or submit the site yourself.

#4 -
~~~
Thou shall not - repeat keywords right next to each other! Make sure to include each keyword only ONE TIME! Too many people make the mistake of repeating keywords over and over again. Example: "computers, business, computers, components, computers" This will only make sure that you end up at the BOTTOM of the list!

#5 -
~~~
Thou shall not- use the same keyword list and title for every page! Each one of your pages can be placed for a different keyword. Don't sell your pages short. Besides, one page on your site might be seen as more relevant for a particular keyword than another.


#6 -
~~~
Thou shall not - submit dynamic pages such as ASP or Cold Fusion because most search engine spiders can only read basic Html pages. If your site was developed in a language other than HTML, please make sure that there is AT LEAST some static content for the spider to read.

#7 -
~~~
Thou shall - write relevant and useful content that pertains to your web site and it's keywords. Whatever you do, make sure that writing educational, informational, and useful content is your FIRST priority. Search engines cannot read your pretty web design, graphics, or Flash. The only thing that is of any use to them is your content and the code that verifies what each page is about (meta keywords, descriptions, title, alt tags, etc). Be Specific! Tell your users what each page is about and include the keywords a few times within the text. Do not repeat your keywords excessively-----but make sure to include them!

#8 -
~~~
Thou shall - make all pages accessible to the search engine spiders within 1 or 2 levels of the home page. Even better, if you make a web page with a list of all the pages on your site (kind of like a table of contents), then the search engine spiders have a way to find all of your content!!

#9 -
~~~
Thou shall - attempt to get reciprocal links between your site and other sites in the same industry. This should be easy as it will benefit both your site AND theirs. Link popularity is one way in which some search engines judge what your site is really about. Web site's with more "link popularity" can place higher on some major search engines.

#10 -
~~~
Thou shall - Be patient! You will not achieve top placement over night. You might not even get placed at ALL for months! The major search engines can get backlogged or full and sometimes will not even accept your submission. One thing that I have learned is that successful search engine submission is a time consuming and laborious task. You must be patient and will learn the most about it through trial and error.
CONCLUSION:
These 10 search engine submission commandments are just a very basic set of rules for your web site to live by. In the next issue, I will be discussing search engine optimization and why it is an absolutely necessary addition to ANY Internet marketing campaign!

ABOUT THE AUTHOR:
Anthony Kavas is the Founder and Director of Operations for Submitco.com. He has been studying search engines since 1997. SubmitCo.com achieves multiple top 20 placements for client web site's over 95% of the time.

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